There are at least three key performance indicators, KPI, for the insurance industry. (see http://kpilibrary.com/?cat=57). These three KPIs are the underwriting speed, number of new insurance policies, and average insurance policy size. Below we discuss how to calculate and display underwriting speed as an operational KPI, a tactical KPI, and a strategic KPI. Integrated with a balanced scorecard or a 24 way business performance dashboard, the killer business performance dashboard for the insurance industry is the solution for navigating an insurance company in the 21st century.
Insurance underwriting evaluates the risk and exposures of prospective applicant . Underwriters decide how much coverage the client should receive, how much they should pay for it, or whether to even accept the risk and insure them. Speed of underwriting measures the time it takes to perform the underwriting of an application . In this case, a measure of performance is the speed of the underwriting. Each application will have a speed of underwriting. The average speed of applications across a number of dimensions is calculated and displayed on the killer business performance dashboard.
The following statement summarizes the calculation needed to measure underwriting speed for a single application: the date/time underwriting results are returned , dt 2 minus the date/time the application was received by the underwriter , dt 1, equals the time to perform the underwriting. Speed of underwriting, U, can be measured in terms of days, hours, minutes, and seconds. Presumably, the date values are fields in a database or field s that can be calculated from a transaction database during a transformation.
The equation for each insurance application is this dt 2 – dt 1 = U .
The average speed , the average of U, is the total of all the time spent underwriting divided by the number of applications , n, sent to underwriting. A pseudo-code formu l a l ooks like this:
SUM n( U )/ n= avgU.
That is a way of finding the average for all applications. Now, the dimensions must be defined. What types and groups should be aggregated and averaged? For example, insurance type (life, health, home), applicant characteristics, geography, underwriter, agent are all dimensions that can be measured. Therefore, the dashboard will need to be drillable and support online analytical processing, OLAP.
So far we have the speed of underwriting, U, defined as time it takes from the underwriter receiving the application to the underwriting results being delivered to the agent. The key performance indicator then is the average underwriting speed of all, or groups of , applications. Therefore, on a killer business performance dashboard for the insurance industry there are these two components- the current speed communicated by a speedometer and speed over time communicated by a line graph. The speedometer is operational- it tells the manager the current average speed of underwriting, defined within the desired dimensions. The line chart is tactical- it is trend line, showing the manager the average speed over a given time range within desired dimensions.
By measuring speed over time, the killer business performance dashboard measures the acceleration, or deceleration, of underwriting speed. What causes acceleration of underwriting speed? Process improvements and process innovations cause acceleration of underwriting speed. By measuring the rate of change of underwriting speed, underwriting acceleration, managers can monitor the effects of process improvements and innovations.
In the case presented here, the dashboard will calculate the acceleration by computing the rate of change of U over a period of time. The killer business performance dashboard calculates and displays insurance underwriting acceleration and enables managers to monitor process improvements.
The killer business performance dashboard displays process improvement and process innovation monitoring with tachometers. For more on business tachometers, read Greg Marvin’s blog here-http://g regwmarvin.wordpress.com/. The insurance industry killer business performance dashboard displays an underwriting tachometer. The tachometer is drillable in order to display the acceleration of desired dimensions.
Killer business performance dashboards for the insurance industry also displays these KPIs in ways analogous to the speed of underwriting.
Integrated with Killer Balanced Scorecoards and the 24 Ways, Killer business performance dashboards for the insurance industry enables managers to monitor and act upon operational, tactical, and strategic knowledge. For more information on killer business performance dashboards, visit www.spectrumknowledgesystems.com